LBMG was founded by and is currently managed by Laurie Smith, a seasoned strategic licensing and marketing leader with rich, global experience across multiple licensor sectors and product arenas. 

She is a well-organized, results-oriented straight shooter who tackles every project with passion and conviction. It’s her hands-on experience that lays the foundation for her ability to develop winning strategies for LBMG’s clients that deliver exceptional results. Her background includes a steady stream of professional successes in kids, sports and adult media and entertainment industries with iconic brands such as Nickelodeon, Major League Baseball and Playboy. She was the pivotal player in the repositioning and rebuild of the Playboy Global Licensing Program into an approximately $1B retail business. Laurie also solicited, negotiated and secured one of Playboy’s biggest and most successful licenses. 

She graduated Cum Laude from the College of the Holy Cross and resides in Long Island.

(O) 516-364-2055
(M) 516-857-3115

LBMG Ladybug Marketing Group 
Licensing, Branding, Marketing 

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