LBMG Ladybug Marketing Group 
Licensing, Branding, Marketing 

Project Highlights

  • Prospected, solicited, pitched and secured the multi-million dollar, global Playboy fragrance deal with industry leader. Deal is one of the largest licensing deals in Playboy’s history.

  • Led the event coordination for the opening weekend of the Playboy Club at the Palms Resort and Casino in Las Vegas, NV by aligning multiple entities involved in the weekend festivities (all PEI divisions, office of the CEO, the Palms, N9NE Group, The Rose Group). Responsibilities included outlining the run of show, staffing the weekend, managing the guest list, scheduling all key weekend events.

  • Developed the multi-faceted “Playboy Exposed” program to monetize and increase exposure for Playboy’s archives, open retail accounts and generate positive press for the brand. The multi-city global tour of this Playboy retail experience included an exhibit, merchandising, signage, invitations, entertainment, celebrity appearances, sweepstakes and fulfillment. Retailers included Harvey Nichols and Galeries Lafayette.

  • Conceived and successfully orchestrated Playboy’s World Football Team, the multi-territory, multimedia project involving all of Playboy’s key business units. Elements of the program included photo shoots with 13 models from around the world, presentations, entertainment, housing, transportation, fittings, stylists, photographers, videographers and model interviews.

  • Orchestrated Playboy’s 50th Anniversary Designer Collection to celebrate Playboy’s Anniversary through limited edition collections designed by the world’s leading visionaries (i.e. Diane von Furstenberg, Garrard, Wolford, MAC, Sean John, Versace) at leading retailers across the globe (i.e. Henri Bendel, Selfridges, Seibu).